Jabra boosts New Year’s fitness resolutions with new Jabra Elite 4 Active true wireless earbuds

• Secure fit and IP57-rated water and sweat proof durability for active lifestyles
• Active Noise Cancellation so individuals can stay immersed in sound and focus on their sport
• HearThrough technology for more awareness of surroundings, perfect on urban runs
• Immersive workout music through customisable equalizer
• 4-mic call technology for great call clarity on the go
• Up to 7 hours of continuous playback, and up to 28 hours with the case

Las Vegas, CES, 3 January, 2022, CES, 3 January, 2022 –Today, Jabra announces its latest addition to the new Elite series, with the Jabra Elite 4 Active. Bringing the Elite Active range to a broader audience, the Jabra Elite 4 Active allows for a new year, new you attitude, particularly suiting for those who love an active lifestyle, including popular workouts like yoga, boxing or running.

This latest product in Jabra’s true wireless range allows for heavy usage with an IP57-rated water and sweat proof durability. Their athleisure design also guarantees a unique, secure fit, designed to stay in while you work out. At €119/$119 the earbuds offer a price conscious option for those, who are looking for a true wireless solution that does not only support their active lifestyle, but offers great call quality to connect with friends and colleagues. Whilst providing a long battery life of up to 7 hours play-time (up to 28 with the charging case), the Elite 4 Active also boasts fast charge capabilities.

Also unique for a product in this price category, is the Alexa Built-in or Spotify Tap playback experience and Google Fast Pair*. The latter provides the experience of instant pairing when switching on. This creates a seamless connecting experience to Android devices. The Spotify Tap playback allows for faster access to music. Both features make it easier than ever before to make the most out of your Jabra earbuds.

To ensure maximum focus for the wearer, the Elite 4 Active blocks out noise at the gym with Active Noise Cancellation (ANC). In addition to this, the immersive workout music experience is further enhanced via the customisable equaliser. These earbuds also include HearThrough for added awareness. Perfect for urban runs, so individuals can remain safe with an awareness of their surroundings when running.

The Jabra Elite 4 Active offers great calls with 4-microphone technology, protected by a special mesh covering for added wind noise protection, so you can be heard loud and clear on calls. Adding to a comfortable fit outside of sports, with a wing-free, ergonomic design. Jabra also provides something for everyone, as these earbuds come in colour themes consistent with the existing Elite Active range; navy, black and light mint.

Calum MacDougall, SVP at Jabra said, “We all understand the importance of keeping fit and healthy, but working at your own pace is essential. The new Jabra Elite 4 Active offers a relatable alternative for those who love an active lifestyle but are not looking for the intensity of its more aspirational sister in this range, the Jabra Elite 7 Active. Again, Jabra steps up to offer something that’s just right for everyone’s own personal journey.”

Elite 4 Active Key features:

• Secure active fit with ergonomic, wing-free design
• IP57-rated water and sweat proof durability
• Active Noise Cancellation (ANC)
• 6mm speakers and customisable equaliser
• HearThrough technology for added awareness
• 4-microphone call technology
• Up to 7-hours playtime (up to 28 hours withcharging case)
• Use either earbud with mono mode
• Alexa Built-in or Spotify Tap playback, and Google Fast Pair*

The Elite 4 Active will be available from today and available at selected retailers for MSRP

For more information, please visit https://www.jabra.com/elite

Notes to editors

PR CONTACT

Claus Fonnesbech

Senior Director, Global PR & Communications, Jabra

cfonnesbech@jabra.com

+45 2588 4107

Karl Bateson

Head of PR & Communications, NA, Jabra

kbateson@jabra.com

978-656-4578

About Jabra

Jabra is a world leading brand in audio, video, and collaboration solutions – engineered to empower consumers and businesses. Proudly part of the GN Group, we are committed to letting people hear more, do more, and be more than they ever thought possible. Jabra engineering excellence leads the way, building on 150 years of pioneering work within the GN Group. This allows us to create integrated tools for contact centers, offices, and collaboration that help professionals work more productively from anywhere; and true wireless headphones and earbuds that let consumers better enjoy calls, music, and media. The GN Group, founded in 1869, operates in 100 countries and delivers innovation, reliability, and ease of use. GN employs 6,500 people and in 2020 reported annual revenue of DKK 13.4bn. The Jabra brand accounts for approx. DKK 8.7bn and employs 1,900 people. GN makes life sound better and is Nasdaq Copenhagen listed. www.jabra.com

© 2021 GN Audio A/S. All rights reserved. Jabra® is a registered trademark of GN Audio A/S. All other trademarks included herein are the property of their respective owners (design and specifications are subject to change without notice).